At the end of November 2018, world-renowned fashion giant Zara announced the launch of its makeup line. As a matter of a fact, earlier the company released only perfumes.
The star of the launching is a lipsticks collection which includes 12 shades with velvety-matte texture and highly pigmented formula. The price for these products in the UK is £9.99 each.
In addition to the traditional lipsticks, Zara also released 8 shades of liquid matte lipstick which promised to be ultra-matte with intense pigments and enriched with argan oil and vitamin E, at £7.99 apiece.
As a bonus for this collection, the brand delighted its fans with a limited edition lip kit, which consist of 3 lip products (lipstick, liquid lipstick, and lip pencil). Despite its reserved name, ‘Behind the Scenes’ includes the shades from the AW’18 Zara Woman campaign shooting. Lip kit price is £19.99 each.
Zara solemnly stated that the goal of launching beauty products is to create “top quality, innovative, fun and oh-so-affordable products.” If you are not very interested in lip products – do not worry! The brand makes it clear that this is their “first launch”, and gives us hope for the continuation of the cosmetic line.
At the moment, the collection is available for order only online, and only in the UK.
As people say, man does not live by H&M alone. Go-go Zara!